← All projects

C:\Projects\mailing-imprensa

Contact prospecting plugin

A WordPress plugin that prospects press and business contacts: from a search term, it scrapes websites through the Google API, uses DeepSeek to broaden the search and summarize each organization, and returns the emails it finds, with validity checks.

My role
Concept and development
When
2026
Area
Development · AI · Communication

The user types a topic, such as "press offices for Bahian singers". The AI suggests two variations of the same search and the plugin adds a fixed contact-and-press term in the right language. Each run visits up to 20 different sites per term, reading the home page and the contact page.

When a site doesn't publish an email on those pages, which is common with JavaScript-rendered sites, the plugin asks Google which contact pages it has already indexed for that domain. Results are reviewed before they go into the database.

In the database, each contact gets an AI-generated summary of the organization, a follow-up status (new, contacted, interested, discarded), notes, on-demand email verification and spreadsheet export.

The plugin's prospecting screen
Prospecting screen: the search term becomes three searches, plus a fixed contact term.
The plugin's contact database with statuses and summaries
Contact database with a summary of each organization, email validation and status. Emails blurred for privacy.

Tools PHP, WordPress, API do Google, DeepSeek, Raspagem de dados