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Didático

A digital news outlet covering Salvador and Bahia, built around its own format: the card, which condenses each story into a quick-reading visual summary for the website and Instagram.

monthly page views
2.1K
monthly readers
1.8K
cards posted on Instagram
1.4K
since launch
< 6 months
My role
Editorial and technical lead
When
current
Area
Journalism · Communication

I run Didático end to end: story selection, editing, the visual identity of the cards and the social media distribution strategy.

Less than six months after launch, the site already draws over 2,000 page views and 1,800 readers a month, growth built on original content, SEO and social distribution.

I'm also responsible for the site's technical side, from the WordPress theme to the publishing plugin, with a constant eye on mobile performance and SEO.

Didático website home page
Didático's home page, using the theme I built for the outlet.
The @jornaldidatico Instagram profile with its grid of cards
The @jornaldidatico profile: more than 1,400 posts in card format, color-coded by section.
Addressjornaldidatico.com.brOpen site ↗
Didático's website, live. You can scroll and browse right here.

Tools WordPress, Instagram, Design editorial, SEO

Links